The Rover Company introduced the Land Rover in 1948 and it was an immediate success. By 1966 over half a million had been sold around the world, with a variety of different body types being manufactured. The more upmarket Range Rover was launched in 1970 and again, proved to be a great sales triumph. The Discovery model was introduced in 1989, followed by the Freelander in 1997. The last Land Rover Defender was made in 2017, whilst the Range Rover is now in its fourth generation.